·         Sustain Leadership in energy conservation, efficiency, productivity and innovation.

·         Capitalize on emerging opportunities in the domestic market.

·         Strive to meet customers’ requirements to their satisfaction.

·         Maintain global standards in health, safety and environmental norms with a strong commitment towards community welfare.

·         Continuing focus on employee welfare and employee relations.

·         Imbibe highest standards of business ethics and values.

·         Our primary responsibility is to develop and add value to this national resource.

·         Our objective is to contribute to the well-being of the people and the nation.

·         We want to be the part of Developing Bangladesh.